HUMMINGBIRD VERDE

Hummingbird Verde is a vertically integrated California cannabis company and distribution platform built on decades of experience in the state’s pioneering medical cannabis market. I partnered with the team to develop a multi-brand visual ecosystem designed to stand out within California’s highly competitive retail landscape while maintaining a cohesive identity across product lines.

I led brand strategy, creative direction, and visual development for three of the company’s brands—Everyday Flower, Bemore Blunts, and Everyday Hitter—including full identity design, packaging systems, and marketing campaign visuals. For Everyday Flower and Everyday Hitter, I executed complete rebrands to modernize their market presence and improve shelf impact. The creative direction balanced bold, street-influenced aesthetics with minimal, premium cannabis design, helping position the brands for stronger recognition in dispensaries and across marketing channels. In addition, I directed product photography and built a scalable visual framework supporting Hummingbird Verde’s growing portfolio.