Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
BASS RESOURCES
Client
Bass Resources
Date
2023
Project type
Brand Architect & Creative Director
Bass Resources is an artist-led streetwear label developed in collaboration with Bay Area rapper and producer P-Lo, inspired by his signature bass-driven sound and the cultural energy of the Bay Area. Conceived as more than a traditional merch line, the brand operates as a cultural and community-driven platform translating music, identity, and regional influence into fashion through limited drops and story-driven collections.
As founder, designer, and creative director, I led the full development of the brand—from identity and apparel design to production, e-commerce infrastructure, and fulfillment. I also directed experiential activations tied to events and releases, building a system where music, community, and product launches intersect to create a scalable streetwear brand rooted in Bay Area culture.
