LOUÏE

This self-initiated project for LOUÏE develops an immersive visual world designed to move seamlessly between digital imagery and physical experience. Rooted in nightlife culture, experiential events, and brand activations, the work establishes a high-impact campaign language that blurs the line between spectacle, environment, and identity.

I led creative direction across concept, Design, and post-production, while managing teams for live event production and post-production of DJ set media for YouTube. Built as both a creative system and a living platform, the project is designed to scale across events, collaborations, and future brand partnerships.